Our Marketing
It’s All About a LIFESTYLE…
Robert & Tracy Real Estate Group’s marketing strategy is different from other real estate agents’ out there. Our focus when designing an ad for newspaper, magazine, internet or any other medium is telling a story with imagery. We believe real estate should be bought and sold for long term use and enjoyment. Our goal is to project a lifestyle with every home we market and sell. In conjunction with our “Selling The Ultimate Lifestyle” marketing campaign we have a strong commitment and understanding of how essential effective marketing in multiple mediums, to maximize exposure, is in order to sell your property.
We are both honored and dedicated to represent every one of our clients, and are committed to producing results. Our imagery marketing style draws people in immediately. Not only do potential buyers positively respond but other real estate agents also respond. Our effective marketing technique creates a higher response which will bring more showing activity, shorter days on the market and ultimately higher sales prices.
PROFESSIONAL PHOTOGRAPHY AND VIRTUAL TOURS
Professional High Definition Photography
Photography is used to a maximum capacity within print and online services.
State-Of-The-Art Virtual Tours Through Tour Factory Sample Tour:
Virtual Tour Syndication
Our Listings are Syndicated to over 500 websites (Scroll Down to get a sampling of web pages)
Weekly Online Traffic Report
NEWSPAPER ADVERTISING
Desert Sun Saturday Real Estate Insert “Home of the Week” & Cover
When Available (Qualified Properties)
Distributed throughout the entire Palm Springs Valley
Desert Sun 10.5″ x 10.5″ Glossy Insert – (Bi-Monthly)
Printed Bi-Annually at 100,000 copies for distribution
Strategically Distributed throughout the Palm Springs Valley via Newspaper, Mailings, and Delivery Service
Front
Back
Inside
Desert Sun Business Section Ad – When Space Permits
Distributed throughout the Palm Springs Valley
Desert Sun Newspaper Ad – Quarter Page in Color (Weekly)
Features 1 property with Lifestyle Statement and Property Details – Properties Rotate
Distributed throughout the entire Palm Springs Valley
Desert Sun Open House Guide – Includes Picture of Property
Distributed throughout the Palm Springs Valley
Advertised on-line (www.desertareamls.com; www.homefinder.com; www.realtor.com; www.trulia.com; www.mydesert.com; tour factory)
Desert Sun Newspaper Ad – Half Page in Color (Weekly)
HK Lane Real Estates Corporate Ad (Qualified Properties)
Distributed throughout the entire Palm Springs Valley
MAGAZINE ADVERTISING
HK Lane Real Estates Luxurious Homes of the Desert Magazine (Quarterly)
Featuring Lifestyle properties – no agent promotion
Distributed at the Desert Springs JW Marriott, including in all 884 suites, and throughout the Palm Springs Valley
Cover
Double Page Layout (Qualified Properties)
Single Page Layout (Qualified Properties)
Desert Magazine Ad’s (Monthly)
Distributed throughout the Palm Springs Valley and all outline areas that receive the Desert Sun Newspaper
Cover
Full Page Inside Cover (When Available)
Half Page Layout
Healthy Living – Half Page (Quarterly)
Distributed through Eisenhower Hospital & the Coachella
Cover
DIRECT MAIL
Just Listed, Just Sold, Open House And Price Reduction Postcards
These targeted promotional oversized postcards are 8.5″ x 8.5″ featuring the striking LIVE BEAUTIFULLY® imagery on the front, a strong message on the back and are delivered to strategically planned recipients.
Front Back
Comparative Market Analysis Postcards
These targeted promotional oversized postcards are 8.5″ x 8.5″ featuring the striking LIVE BEAUTIFULLY® imagery on the front. The back has a list of current real estate activity and statistics on specific communities, comparisons to surrounding areas or market data for individual cities.
Front Back
PROPERTY FLYERS
Multi-Paged, Full Color, Professionally Designed Flyers
Distributed to every listing for showings
Placed in property sign flyer boxes
Double Sided – Color
Front Back
Tabloid Style (Qualified Properties)
Front Back
E-Mail Flyers Includes link to Virtual Tour
Just Listed, Price Reductions, Open House, etc…
E-mailed to targeted Buyers in and out of the Palm Springs Valley,
3,000 local valley Realtors & 2,000 Orange County Realtors
INTERNET EXPOSURE
Our Collaboration With The Following Websites Increases Your Property Exposure:
Our Listings our Featured on over 500 websites (Here are just a few)
www.robertandtracy.net www.homes4saleinranchomirage.com
www.firstteamestates.com www.firstteam.com
www.luxuryportfolio.com www.dupontregistry.com
www.desertareamls.com wwww.realtor.com
www.google.com wwww.zillow.com
www.trulia.com www.craiglist.com
www.frontdoor.com www.mydesert.com
www.yahoo.com www.homefinder.com
www.move.com www.moving.com
JW Marriott On-site Office Exposure
Approximately 700,000 – 750,000 visitors per year with an average yearly income of $140,000
Virtual Tour Display
Display Ad
As we’re sure you notice, we take great pride in our work and showcase our listed properties to the highest of standards. Our listings are taken with our sellers as a partnership, and we invest in properties and owners we believe live up to and understand our LIVE BEAUTIFULLY® message. If you are interested in having your home marketed and sold please contact us today. We will be happy to meet with you and put together a comprehensive marketing plan that will best suit your needs; in an effort to get your home sold for a competitive price, in a suitable timeframe.
